Philanthropist and rancher Bob Norris, very best referred to as the unique “Marlboro Guy,” died previous this week. He used to be 90.
Well-known for a face that graced hundreds of billboards and mag advertisements, all the time with a Marlboro cigarette in hand or dangling from his lips, Norris served because the recognizable smoking cowboy for 12 years — even though he by no means smoked a unmarried cigarette himself.
Norris used to be first approached by means of advert executives on his 63,000 acre ranch out of doors of Colorado Springs after he used to be noticed in a photograph along with his pal, actor John Wayne, his son, Bobby Norris, informed NBC Information associate WWBT.
When requested whether or not he would have an interest showing in Marlboro cigarette ads, Norris it seems that shrugged.
Let our information meet your inbox. The inside track and tales that issues, delivered weekday mornings.
“And he mentioned, ‘Smartly I am roughly busy at this time,'” Bobby Norris mentioned of his father, guffawing. “He says, ‘Why do not you come subsequent weekend if you are severe, they usually did. They got here again subsequent weekend.”
For the primary advert, it seems that about 2,000 photos had been shot of Norris with the notable cigarette.
By no means a smoker himself, Norris had informed his youngsters that he did not need to see them hacking a butt both.
Son Bobby Norris informed WWBT that his father’s opposition to the addiction ultimately resulted in his youngsters’s asking, “If you do not want us smoking, then why are you doing cigarette ads?”
Norris surrender his profession because the Marlboro Guy day after today, his son mentioned, bringing an finish to the photograph shoots after 12 years.
Past his profession because the face of probably the most nation’s greatest tobacco manufacturers, Norris loved a profession as a a hit rancher and philanthropist, particularly for animal reasons.
His spouse of 65 years, Jane Norris, died in 2016. The couple, who met in faculty in Kentucky, are survived by means of their 4 youngsters and 13 grandchildren in addition to classes he taught his circle of relatives, his son mentioned.
“There is no grey space between proper and fallacious,” Bobby Norris mentioned, describing one lesson from his father. “You do the precise factor although it prices you.”